BOOHOO - WINTER CAMPAIGN

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Fashion retailer boohoo partners with Little Nikki for a multi-faceted brand partnership deal.

boohoo is one of the UK's biggest online retailer with more than 7.2 m unique monthly visitor on www.boohoo.com, +1.5 m Facebook likes and 277k followers on Twitter. As a first taster in working with music, we've helped create a Autumn/Winter TV campaign which features Little Nikki herself and uses 'Little Nikki Says' as the sound bed. 

The ad will run for 10 weeks across both TV & digital channels in the UK, Europe, US, Canada, New Zealand & Australia and an exclusive shoppable music video has been produced for YouTube where users can purchase items direct whilst watching. This is a first - http://www.youtube.com/watch?v=J9-YvVZDgP4

Other elements of the deal include behind the scenes content, interviews, a special boohootv appearance, product placement, events & boohoo performances. Marina who oversaw the partnership says 'as a retailer, boohoo is a real marketing pioneer & their want to work with music through so many touch-points has given us the opportunity to create something really exciting with Nikki, as the first artist boohoo has worked with.'

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