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Alicia Keys takes the stage as the newly appointed Global Creative Director of BlackBerry.

Working alongside Talent Republic and AMV BBDO, 8lbs is proud to have helped shape a truly unique partnership between Alicia Keys and BlackBerry. Newly appointed to the role of Global Creative Director, Alicia will work closely with app developers, content creators, retailers and the entertainment community to further shape and enhance the BlackBerry 10 platform - inspiring creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Alicia will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10. 

Alicia is also curating a series of extraordinary creative collobarations lead by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Renowned film director Robert Rodriguez (From Dusk Till Dawn, Sin City) and author Neil Gaiman (Stardust, The Sandman) will join Ms. Keys as the first three "BlackBerry Partners" leveraging the power of the new platform to create original content and special user engagements. The essence of these creative projects is that they are collaborations between the artist, BlackBerry and BlackBerry users around the world. More details to follow.

Please visit for more information in the meantime.