MARTELL & JAMIE CULLUM

8lbs-website maretll

MARTELL LAUNCH 'VERY SPECIAL NIGHTS.

Working with M&C Saatchi, 8lbs helped identify the right talent to work alongside Raymond Blanc to curate Martell's first series of 'Very Special Nights'. The partnership sees the charismatic jazz musician Jamie Cullum provide the musical accompaniment to a number of bespoke events showcasing Martell's positioning in the market. A combination of imagery, print and online assets will further extend the campaign, culminating in an on-pack promotion for Fathers Day 2013. For more information visit http://martellveryspecialnights.com

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