RAYMOND WEIL & LABRINTH

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RAYMON WEIL & LABRINTH INTEGRATED PARTNERSHIP

 

Bringing to life their philosophy of ‘Precision Is My Inspiration’, 8lbs helped luxury Swiss watch brand Raymond Weil structure an integrated partnership with multi-talented British artist Labrinth.


In the run up to his highly anticipated sophomore album, Labrinth (alongside Milos and 2 Cellos) will feature in Raymond Weil's international campaign which brings together musicians from different genres to create a series of special edition timepieces. Sales from the collection will benefit each artist’s preferred charity; Labrinth benefiting KORI, a community charity for children in Africa.

As part of the partnership, Raymond Weil has featured product in Labrinth’s latest Let It Be music video and will further support the release of his new album later this year. The partnership includes a raft of activity at retail as well as trade benefits at the Baselworld Watch Fair in 2015.

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