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INDIANA'S 'BOUND' FEATURES IN THE LATEST DUREX - WHY WAIT CAMPAIGN. 

We've been working with the team at Durex to help further align their music strategy with that of the evolving postioning of the brand. The Why Wait campaign rolls out internationally this January and features British singer-songwriter Inidiana's 'Bound' as the soundtrack. 8lbs oversaw the music search - in partnership with Havas - and secured the appropriate licences to cover TV, digital and cinema usage internationally. Why Wait is the first in a number of projects where music will play a leading role and, in addition, to growing the opportunities with featured music across artist and social channels, we look forward to developing an integrated music approach throughout 2015.

 

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