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Ellie Goulding & Laura Mvula selected to join M&S's 'Women of Substance' campaign.

8lbs worked together with M&S to identify and procure the music talent for this new campaign that celebrates 12 British women from very diverse backgrounds and professions - their strong sense of personal style and inspirational achievements are the common threads which bind them together. Be it physical strength, dedication to helping others, overcoming adversity, or simply sheer determination to be the best they can, each woman is truly inspiring. 

Shoot by Annie Leibovitz, the images will feature outdoor, in print and online starting in early September. A video interview of each cast member will be set to 'Green Garden' with music credited to Laura Mvula. A selection of album tracks will also be played in stores nationwide during the term of the campaign.


The Leading Ladies:
Nicola Adams Olympic Gold Winning Boxer Monica Ali Award-Winning Author Helen Allen Nurse of the Year 2011 Darcey Bussell Retired Principal Ballerina at The Royal Ballet Grace Coddington Creative Director of US Vogue Karen Elson Supermodel & Singer Tracey Emin Artist & Professor of Drawing at the Royal Academy Ellie Goulding Multiplatinum Global Recording Artist/Songwriter Helen Mirren Multiple Award-Winning Actress Laura Mvula Breakthrough Singer/Songwriter Katie Piper Television Presenter & Charity Campaigner Jasmine Whitbread CEO of Save the Children International