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MLP & 8lbs create a bespoke music-led incentive program to attract new student customers.

Working alongside Marketing Lounge Partnerships, 8lbs helped conceive & deliver a tailor-made music incentive program to attract new student account holders to HSBC. 

The HSBC Student Account comes complete with up to 18x music albums over three years, accessible from a specially created digital platform. This is supported by a raft of discounts from SONY across Vaio, tablets, headphones and A/V equipment. 8lbs will also be running a program of money-can't-buy experiences for account holders to access throughout the term. HSBC is the first bank on the British high street to make music a focal point in attracting a new customer base.