ALICIA KEYS x BLACKBERRY 10
ALICIA KEYS TAKES THE STAGE AS THE NEWLY APPOINTED GLOBAL CREATIVE DIRECTOR OF BLACKBERRY
Working alongside AMV BBDO, 8lbs is proud to have helped shape a truly unique partnership between Alicia Keys and BlackBerry.
Appointed to the role of Global Creative Director, Alicia worked closely with app developers, content creators, retailers and the entertainment community to further shape and enhance the BlackBerry 10 platform – inspiring creative use through its remarkable capabilities and functionality.
Alicia curated a series of extraordinary creative collaborations lead by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Renowned film director Robert Rodriguez (From Dusk Till Dawn, Sin City) and author Neil Gaiman (Stardust, The Sandman) joined Ms. Keys as the first three “BlackBerry Partners” leveraging the power of the new platform to create original content and special user engagements.