8lbs is a Partnerships Specialist

We help brands, talent and a wide range of different businesses connect to audiences through entertainment.

Our forward-thinking approach is providing new ways for talent and investors to participate in the integrated partnerships we structure.

We believe in the power of relationships and work across the industry to deliver straight forward access to entertainment.

Our understanding of audiences (through leading insight) helps bring together an extensive network of artists, rights holders & channels to realise compelling entertainment-led strategies.

We Develop Intelligent Partnership Programs

Our goal is to match creative, marketing & commercial objectives, delivering measurable value to our clients.


Our ideas, expertise & experienced account management team have informed and helped deliver scalable campaigns for some of the world’s leading brands from FMCG to luxury consumer goods.


  • Talent Partnerships

  • Sponsorship Programs

  • Content Creation

  • Live Bookings & Events

  • Product Placement

  • Entertainment Strategy

  • Music Licensing

  • Digital & Social Engagement

  • Rewards & Incentives