BOOHOO – WINTER CAMPAIGN
FASHION RETAILER BOOHOO PARTNERS WITH LITTLE NIKKI FOR A MULTI-FACETED BRAND PARTNERSHIP DEAL.
boohoo is one of the UK’s biggest online retailer with more than 7.2 m unique monthly visitor on www.boohoo.com, +1.5 m Facebook likes and 277k followers on Twitter. As a first taster in working with music, we’ve helped create a Autumn/Winter TV campaign which features Little Nikki herself and uses ‘Little Nikki Says’ as the sound bed.
The ad will run for 10 weeks across both TV & digital channels in the UK, Europe, US, Canada, New Zealand & Australia and an exclusive shoppable music video has been produced for YouTube where users can purchase items direct whilst watching.
Other elements of the deal include behind the scenes content, interviews, a special boohootv appearance, product placement, events & boohoo performances. Marina who oversaw the partnership says ‘as a retailer, boohoo is a real marketing pioneer & their want to work with music through so many touch-points has given us the opportunity to create something really exciting with Nikki, as the first artist boohoo has worked with.’