HSBC NEW STUDENT ACCOUNT HOLDERS
8LBS & MLP CREATE A BESPOKE MUSIC-LED INCENTIVE PROGRAM TO ATTRACT NEW STUDENT CUSTOMERS
Working alongside Marketing Lounge Partnerships, 8lbs helped conceive & deliver a tailor-made music incentive program to attract new student account holders to HSBC.
The HSBC Student Account comes complete with up to 18x music albums over three years, accessible from a specially created digital platform.
This is supported by a raft of discounts from SONY across Vaio, tablets, headphones and A/V equipment. 8lbs will also be running a program of money-can’t-buy experiences for account holders to access throughout the term.
HSBC is the first bank on the British high street to make music a focal point in attracting a new customer base.