RAYMOND WEIL x LABYRINTH
RAYMON WEIL x LABYRINTH INTEGRATED PARTNERSHIP
Bringing to life their philosophy of ‘Precision Is My Inspiration’, 8lbs helped luxury Swiss watch brand Raymond Weil structure an integrated partnership with multi-talented British artist Labyrinth.
In the run up to his highly anticipated sophomore album, Labyrinth (alongside Milos and 2 Cellos) features in Raymond Weil’s international campaign which brings together musicians from different genres to create a series of special edition timepieces. Sales from the collection will benefit each artist’s preferred charity; Labyrinth benefiting KORI, a community charity for children in Africa.
As part of the partnership, Raymond Weil has featured product in Labyrinth’s latest Let It Be music video and further supported the release of the new album. The partnership includes a raft of activity at retail as well as trade benefits at the Baselworld Watch Fair.