MARTELL x JAMIE CULLUM
MARTELL LAUNCH ‘VERY SPECIAL NIGHTS
Working with M&C Saatchi, 8lbs helped identify the right talent to work alongside Raymond Blanc to curate Martell’s first series of ‘Very Special Nights’.
The partnership saw the charismatic jazz musician Jamie Cullum provide the musical accompaniment to a number of bespoke events showcasing Martell’s positioning in the market.
A combination of imagery, print and online assets further extended the campaign, culminating in an on-pack promotion for Fathers Day.
For more information visit https://martellveryspecialnights.com