M&S – LEADING LADIES
ELLIE GOULDING & LAURA MVULA SELECTED TO JOIN M&S’S ‘WOMEN OF SUBSTANCE’ CAMPAIGN
8lbs worked together with M&S to identify and procure the music talent for a pioneering campaign to celebrate 12 British women from very diverse backgrounds and professions – their strong sense of personal style and inspirational achievements are the common threads which bind them together. Be it physical strength, dedication to helping others, overcoming adversity, or simply sheer determination to be the best they can, each woman is truly inspiring.
Shoot by Annie Leibovitz, the images featured outdoor, in print and online. A video interview of each cast member was set to ‘Green Garden’ – music credited to Laura Mvula. A selection of album tracks was also played in stores nationwide during the term of the campaign.
The Leading Ladies:
Nicola Adams, Olympic Gold Winning Boxer / Monica Ali, Award-Winning Author / Helen Allen, Nurse of the Year 2011 / Darcey Bussell, Retired Principal Ballerina at The Royal Ballet / Grace Coddington, Creative Director of US Vogue / Karen Elson, Supermodel & Singer / Tracey Emin, Artist & Professor of Drawing at the Royal Academy / Ellie Goulding, Multiplatinum Global Recording Artist / Songwriter / Helen Mirren, Multiple Award-Winning Actress / Laura Mvula, Breakthrough Singer / Songwriter / Katie Piper, Television Presenter & Charity Campaigner / Jasmine Whitbread, CEO of Save the Children International.