NATIONAL RAIL x WRETCH 32 & GEORGE THE POET
WRETCH 32 & GEORGE THE POET COLLABORATE FOR NATIONAL RAIL SAFETY CAMPAIGN
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UK rapper Wretch 32 and George The Poet put their hearing to the test in a unique experiment as part of a new Network Rail safety campaign aimed at young men called ‘Track Tests’ – https://www.youtube.com/watch?v=N4ul6lh0XQ8. In the last five years 22 people have lost their lives while trespassing on the railway with 270 trespass related injuries across Britain as a whole. Nationwide, 16 – 24 year old males account for four out of 10 fatalities in Britain with incidents occurring both at stations and along the railway. In the test, Wretch and spoken word artist George each stand surrounded by buttons which link to where they believe the sound of an oncoming train is coming from. M&C Saatchi’s campaign has been brought to life with talent we helped secure with views quickly surpassing the 2.5m mark. |
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