TAIO CRUZ – MOET & CHANDON
MOET IMPERIAL ICE ADDS EXTRA FIZZ TO TAIO CRUZ’S NEW MUSIC VIDEO
8lbs have been able to secure the integration of Moet Imperial Ice into the latest video by multi-million selling artist Taio Cruz.
The poolside setting of ‘Do What You Like’, filmed at the Goldstein Residence in Los Angeles, offered the perfect backdrop to showcase Imperial Ice as the drink of the summer.
Taio’s videos surpass 1 billion views online making him the natural choice to help position Moet’s latest product to an aligned target audience.
Why Wait is the first in a number of projects where music will play a leading role and, in addition, to growing the opportunities with featured music across artist and social channels.