VYPE x TINIE TEMPAH/ DSTRB LDN
VYPE LAUNCHES NEXT GENERATION OF VAPING WITH TINIE TEMPAH COLLABORATION
International vape brand Vype ended the year with a product launch that could change the silhouette of vaping; the Pebble, a small but powerful device that delivers innovation, comfort and aesthetics.
To support the launch, 8lbs and Frank PR structured a multi-faceted collaboration with award-winning rap artist Tinie Tempah and his iconic DSTRB LDN brand to create a limited-edition clothing range inspired by the product’s vibrant look.
The Pebble launched in London with a special performance by Tinie followed by immersive pop-ups which toured the product and clothing line nationally, inviting adult vapers into an interactive art experience from street artists and DSTRB LDN acts. Digital support was further extended by way of a DSTRB X Vype playlist by curated by DJ Charlesy.